Multiplayer products

Products that involve more than one individual in the creative process, from conceptualization to creation, production, and distribution.

Creative assets

Tangible products of creative work, such as images, videos, music, and text.

Intellectual Property (IP)

Creations of the mind such as creative assets, designs, material technology specifications, and manufacturing techniques. IP is protected in law by copyright licenses, which enable people to earn recognition or financial benefit from what they invent or create.


Pattern files, tech packs, 3D files, or other digital assets that a contributor along the value chain submits to a multiplayer product.

Creator Networks

Communities of creators who collaborate with each other, share resources, and promote each other's work.

Headless Brand

A brand with no centralized entity driving the narrative, culture, and concepts behind it


The process in which a brand or multiple creators co-design a product with input from their fans.


Actions or assets that take place on the blockchain.

Networked Goods

Assets that exist on the blockchain and are tied together by the collaborative effort of creators.

Smart contract

Code on the blockchain that ​​automatically executes, controls or documents events and actions according to the terms written in the code.

Non-Fungible Token (NFT)

A unique programmable blockchain-based digital item that publicly proves ownership of digital assets, such as digital art or music, or physical assets that are tokenized.

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